Search Engine Optimization

We include basic Search Engine Optimization to our website maintenance contacts, this includes adding Meta Tags with keywords, description, and location information as well as submission to all major search engines and Google Analytics reporting of website traffic.

Search Ranking service is aslo able

Search engine optimization is an ongoing process that requires regular monitoring. 2Geckos will guarantee to increase your search ranking on the major rating services in the first quarter, with quarterly reviews to continue to improve your ranking that drives more traffic two your website.

The ideal time to implement SEO is while creating the template design of the site, including navigation structure. At this point, many important elements should have been defined: keywords to target, content, architecture and navigation. If the design of your site is heading in a direction that is not search engine-friendly, an SEO pro can correct the issues before the entire site is developed - saving time and money.
Search engine-friendly design does not mean your site will now rank at the top of the search engines, but that the search engines can find and index your pages. Search engine optimization is the process of preparing each page of your site to gain top search rankings for specific search terms.

A site that has not been designed to be easily indexed by the search engine crawlers will require changes - sometimes significant changes - in order to become search engine-friendly. Because search engines are text-based, some design decisions can cause indexing problems, such as:

  • JavaScript drop-down or slide-out menus prevent search engines from following links in web pages. (Google can index JavaScript links that are fully specified within the code on the page.)
  • Requiring cookies on your website prevents spiders from indexing your content.
  • Web pages that require users to input information to access the content blocks search engines.
  • Shopping cart systems that invoke session IDs block search engines
  • Frames, large amounts of Flash or AJAX blocks search engines
    The rest of the SEO process involves:
  • Keyword research and analysis
  • Content and copywriting for SEO
  • Optimization techniques
  • Link building
  • Determining the ongoing maintenance plan for top rankings
  • Testing and measuring for optimal ROI

Each of these stages is critical to the overall success of gaining top search engine positions and maintaining them. Typically, search engine optimization requires 3-6 months to see results and, therefore, is a long-term Internet marketing strategy that gains momentum over time.

If your approach to SEO is like a "plug and chug" formula, you will be disappointed with the results. Every business is different and the SEO plan for that business should be as well - something we refer to affectionately as tailored Internet marketing.

Website Grader www.websitegrader.com provides a website grade of your website as compared to millions of websites that have previously been evaluated, their algorithm calculates the site scores them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.

Social networks such as Facebook, Google+,and Linked-In

Alexa www.alexa.com is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Alexa traffic rank is based on three months of aggregated historical traffic data from millions of Alexa users and is a combined measure of page views and users, Rank value is a position in the rating, so the lower value the better.

Blog Grader is a free tool developed by HubSpot www.hubspot.com , similar to Website Grader but specifically for blogs.  Your Blog Grade is based on a measurement of the traffic levels to your blog and the number and quality of links pointing at it. You should submit your blog on www.BlogGrader.com

del.icio.us www.del.icio.us is a social bookmarking site. Users can save links they wish to keep for later reference on the site, and pages that have been saved many times are displayed in a special "hot" section which can drive thousands of visits.

Google PageRank (Google PR) is a patented method for measuring page importance on a scale from 0 - 10, where 10 is the highest. The PageRank algorithm analyzes the quality and quantity of links that point to a page.

Google Indexed Pages are number is the approximate number of pages on the website that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

Link Tweet Summary (TweetMeme) is a service which aggregates all the popular links on Twitter to determine which links are popular. Tweets and retweets help drive traffic to the content that you have created. Interesting content that will get people talking!

MOZ Rank is SEOmoz's Error! Hyperlink reference not valid.  general, logarithmically scaled 10-point measure of global link authority or popularity, and is very similar in purpose to the measures of link importance used by the search engines (e.g., GOOGLE's PageRank).

Twitter Grade If a Twitter account is associated with your website ( link to your website in your profile ) and then goto Twitter Grader and grade it.